According to Forbes, approximately 543,000 new businesses get started each month, which means competition is constantly growing for small businesses. With so much competition entering the market each month, it is important to have a strong brand and marketing techniques to get your business in front of the consumer. The best way to stand out is to have a strong online presence, which is why it is important for small businesses to have a well designed website.
Your website is an extension of your business that reflects your brand and values. While also being a representation of your business, a website is your best tool to enhance customer service and bring in new customers. In this article, we are going to go over three simple and easy signs that you need a website update.
1) Your website is not Mobile-Friendly
The best way to check if your website is mobile-friendly is use enter your website’s domain address on Google’s Mobile-Friendly Test. Google will examine your website to make sure that it is responsive across all devices and that your text is legible.
- 72% of consumers who search locally visit a store within a 5 mile distance. (Source: Wordstream)
- 43% of consumers do online research while in the store. (Source: Wordstream)
- 40% of consumers say they moved onto a competitor’s site after having a bad experience with a poorly designed mobile site (Source: Google)
- 1 in 3 smartphone searches were made right before a store visit. (Source: Google)
- 50% of consumers visit a store within a day of their local search on a smartphone. (Source: Google)
2) Your website does not rank well in Local Searches
Search engine algorithms change over time and in recent years have been focusing on more content driven techniques. If your organic search engine rankings are low, you might want to consider updating your website content to refocus on new search engine optimization techniques. In the past, filling your website with strong keywords and backlinks was enough to make it on the front page of Google, but with recent updates in the algorithms that is no longer the case.
3) Your website does not reflect your business anymore
Businesses grow and change over time so it is important to make sure your website is evolving with your business. Maybe you have added new team members or services since your last website. Maybe you have changed your brand positioning and your site needs your updated calls to action.
Your website is the center of your online presence and is often the first place a new customer will find your brand. If your website is no longer representing who and what your business does to ensure you are reaching your target audience then it is time to make an update!